Creative Change: Why We Resist It . . . How We Can Embrace It

Creative Change: Why We Resist It . . . How We Can Embrace It PDF

All corporate CEOs, top executives, and other business leaders say they want creativity and need real innovation in order to thrive in a competitive world. But according to startling research from former Wharton management professor Jennifer Mueller, the truth is that many business leaders chronically reject creative solutions and often embrace the familiar, even as they profess commitment to innovation.
Muellers research also reveals that its not just CEOs, but educators, scien…

Link http://sharpbook.net/books/creative-change-why-we-resist-it-how-we-can-embrace-it

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